Author Archives: fashioncampusnyc

Fashion Business Resources

In any industry, possessing a depth of knowledge about the key companies, individuals and issues is essential to success. Fashion is no different. While you no doubt have a stack of fashion magazines at home and surf the Web constantly to check out the latest style blogs, employers will expect you to have a deeper [...]

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Marketing on the Web with ModCloth.com

Online retailer ModCloth.com is really dialed into its customer and active on social media sites for sales and awareness. Here, founder Susan Gregg Koger discusses the retailer’s buying strategy; how it creates a community among shoppers; the store’s crowdsourcing efforts, including “be the buyer” chats on Twitter as well as “be the writer” competitions to [...]

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Maximizing Your Internship Experience

Many of you are probably starting to think about your summer internships and a few of you may already have one lined up. Wherever you end up, it’s possible the company will be teeming with bright, excited summer help. So you’ll have to be at your best to stand out. To help you outshine your [...]

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A Discussion with Derek Lam and Jenna Lyons

For the Fashion Campus NYC class of 2011, here’s a bit more from our great keynote speaker, Derek Lam, along with his classmate Jenna Lyons of J. Crew. In this video, “A Conversation with Derek Lam and Jenna Lyons,” the two designers discuss how they got into fashion, the importance of networking and building relationships [...]

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Prepping for Virtual Interviews

There are many different ways to interview now, but interviewing via phone and video is more and more common. Phone Screens and Interviews There are many good articles on phone screens. A phone screen is a preliminary interview, which takes place before a company brings you in for a formal interview. It means your resume is good, but [...]

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Understanding the Product Lifecycle

Bringing collections from concept to delivery requires the work of many different people and departments. The following explains some of the key steps involved in bringing a line to market. By Katherine Lanigan, career advisor at Parsons   

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Believe You Can Paint Your Own Future!

By Dayna Vasilik What do you see yourself doing in the future? Oh, the dreaded, overwhelming question many college students are asked. I am constantly asked this mind-boggling question from my family, friends and professors.  Therefore, naturally I had a little fun when I turned the tables on Daniel Strassburger, senior director of marketing and [...]

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Behind the Scenes with an Email Marketing Manager

By Ashley Paintsil  Whitney Howell has been living in New York for 10 years and is the email marketing manager at Barneys New York. Before securing her job at Barneys, Howell was an intern at Esquire magazine as a market assistant and at Michael Kors in the wholesale department. The 28-year-old says the key to being [...]

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The First Annual Fashion Campus NYC

Parsons The New School for Design and the New York City Economic Development Corporation (NYCEDC) hosted the first Fashion Campus NYC, a weekend-long, career-building and networking event to help talented students pursue fashion in New York City on July 15th and 16th, 2011. Nearly 200 interns from more than 90 universities and 150 companies attended [...]

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