Marketing on the Web with

Online retailer is really dialed into its customer and active on social media sites for sales and awareness. Here, founder Susan Gregg Koger discusses the retailer’s buying strategy; how it creates a community among shoppers; the store’s crowdsourcing efforts, including “be the buyer” chats on Twitter as well as “be the writer” competitions to name their products; and marketing through outreach to the blogging community. Watch┬áto pick up tips on how progressive companies are using online tools to boost social shopping.