# Fashion Campus NYC > Careers in fashion: interviews, guides, internships ## Fashion nova careers — what the work really looks like URL: https://fashioncampusnyc.com/blog/fashion-nova-careers-what-the-work-really-looks-like/ What Fashion Nova careers actually involve Fashion Nova is a fast fashion and lifestyle brand headquartered in Beverly Hills, California. Its careers page lists open roles across logistics, corporate functions and creative production, and the company describes itself as the most searched fashion brand on Google in 2018, with more than 35 million followers across social media. If you are searching for careers at Fashion Nova, the practical answer is this: most corporate openings sit in or report to Beverly Hills, the bulk of the work is ecommerce and supply chain rather than runway, and the roles that get the most attention, fit model, photographer, stylist, videographer, are only one slice of what the company hires for. The shape of the business Fashion Nova sells trend-driven apparel at speed, which shapes every job inside it. Buying, product development, studio production and logistics all run on short cycles, so the work is closer to a retail operations job than to a traditional fashion house job. The careers page groups openings into corporate positions and FN Logistics roles, and the benefits it advertises, dental and vision coverage, 401k match and full health coverage, are listed as applying to corporate positions only. That distinction matters when you are comparing an offer. What kind of jobs does Fashion Nova offer? The live listings on the company's LinkedIn page give a clear picture of the mix. Recent postings have included Buyer for Women's Accessories, Assistant Buyer for Kids, Senior Data Analyst, Studio Sample Coordinator, Senior Talent Partnership Agent, Product Developer, Apparel Graphic Designer for Men's, Trims Manager and Activation & Experiential Manager. Almost all of them are tagged to Beverly Hills, California. That list tells you two things. First, merchandising and buying are core functions, not support roles. Second, the company hires analytical and operational people as heavily as it hires creative ones. A Senior Data Analyst sits alongside an Apparel Graphic Designer in the same hiring pipeline. Roles that appear repeatedly in search results and job aggregators, fit model, photographer, stylist and videographer, belong to the studio and content side of the business. They exist, but they are a small share of total openings at any given time. If your goal is a stylist career, treat these as competitive and intermittent rather than as a steady entry route. Where the jobs sit geographically Beverly Hills is the corporate hub. Logistics roles are listed separately from corporate positions on the careers page, which suggests a different location and a different hiring track. If you are outside California, that is the structural constraint you are working against, and it is worth confirming current location requirements directly with the recruiter before you invest time in an application. Photo: Thirdman · Pexels How much does Fashion Nova pay per hour? The brief does not contain verified pay figures, and that is deliberate on my part: hourly rates for Fashion Nova roles vary by position, location and experience, and I am not going to invent a number. What is worth knowing is how to find a real one. Check the pay range on the specific posting. California employers are generally required to include compensation ranges in job listings, so a Beverly Hills-based corporate role will often show a salary band rather than an hourly rate. For studio and logistics roles, ask the recruiter directly for the range and the shift differential if there is one. Two other things affect take-home pay more than the headline rate: whether the role is corporate (benefits apply) or logistics (the careers page does not extend the same listed benefits), and whether the schedule is full time or on-call. Get both in writing before you compare offers. How can I work for Fashion Nova? The route is straightforward but competitive, and it rewards preparation over volume. Apply through the official careers page or the company's LinkedIn jobs tab. Aggregator listings go stale fast, and the company page is the source of truth. Tailor the application to the function, not the brand. A buying role wants evidence you can read sell-through data and manage a vendor calendar, not a paragraph about how much you love the clothes. For studio roles, build a portfolio that matches the output. Fashion Nova's content is high-volume and trend-led, so show range and speed rather than a single polished editorial shoot. Expect the process to move quickly if it moves at all. Fast fashion hiring cycles are short. If you are early in your career, the assistant buyer and sample coordinator roles are the realistic entry points. They are less glamorous than a stylist credit and they teach you how the product actually moves. Related employers worth watching If you are mapping the broader fast fashion and mall retail job market, the same skill set transfers to cato fashion careers and windsor fashion careers, both of which hire for buying, store operations and visual roles. Marketing fashion careers sit in a different lane, closer to performance and social than to product, and fashion valley careers refers to roles tied to the San Diego shopping district rather than to a single brand. Remote fashion careers do exist in this sector, but mostly in analytics, customer service, digital marketing and tech, not in studio production. Photo: RDNE Stock project · Pexels Does Fashion Nova offer remote jobs? Some roles can be done remotely, but the pattern in this business points the other way. Studio Sample Coordinator, Product Developer, Trims Manager and Apparel Graphic Designer are all hands-on roles tied to samples, fittings and physical product. Buying and merchandising also tend to be office-based because they depend on constant contact with vendors and internal teams. The functions most likely to have remote or hybrid flexibility are data, analytics, digital marketing and parts of customer support. Even there, the listing will say so explicitly. Do not assume remote is available because a role sounds desk-based. Ask. Is Fashion Nova a good company to work for? That depends entirely on what you want from a job, and no article can answer it for you. What can be said from the public record is limited and factual: the company advertises health, dental, vision and 401k match for corporate positions, it operates at significant scale with a large social following, and it hires across a wide range of functions. The honest advice is to evaluate the specific team and manager, not the brand. Ask in the interview how long the person you would report to has been there, what a typical week looks like, and how success is measured in the first ninety days. In fast fashion, those answers vary enormously between departments. As for whether Fashion Nova is basically Shein: both are fast fashion ecommerce brands competing on speed and price, and both are frequently compared for that reason. They are separate companies with different histories and different corporate structures. The comparison is a useful shorthand for the business model, not a description of what it is like to work there. FAQ Does Fashion Nova hire remotely? Some corporate functions, particularly analytics, digital marketing and parts of customer support, may offer remote or hybrid arrangements, but the company has not published a blanket remote policy. Studio, product development and logistics roles are tied to physical locations and samples. Check each posting for its stated location and work model, and confirm with the recruiter rather than assuming. What qualifications do I need for a buying role there? Buying and assistant buying roles generally want a mix of retail experience, comfort with spreadsheets and sell-through data, and vendor communication skills. A fashion degree helps but is not the deciding factor. What matters more is showing you can manage a calendar, react to trends quickly and keep a product assortment on budget. Are the stylist and photographer jobs full time? These roles appear in job listings and search results, but they are a small part of total hiring and are often project-based or tied to specific content pushes. Treat them as competitive openings rather than a reliable entry path. A portfolio that shows volume, speed and trend awareness will serve you better than a single highly produced shoot. How long does the hiring process take? Fast fashion companies tend to move quickly when a role is urgent, sometimes within a few weeks from application to offer. That said, timelines vary by department and seniority. If you have not heard back within two weeks, a short follow-up to the recruiter is reasonable and will not hurt your candidacy. The takeaway Fashion Nova careers are mostly Beverly Hills corporate roles in buying, product development, analytics and studio production, with a separate logistics track and a small number of highly visible creative jobs. Pay figures are not published in a way I can verify here, so get the range from the posting or the recruiter. Remote work exists in a narrow band of functions. Apply to the function you can actually do well, ask about the team and the schedule, and treat the stylist and photographer roles as the exception rather than the plan. More on the site Articles The First Annual Fashion Campus NYC Fashion Campus NYC Application Form ## Fashion district New York: a practical guide URL: https://fashioncampusnyc.com/blog/fashion-district-new-york-a-practical-guide/ What the fashion district in New York actually is The Garment District, also called the Garment Center or the Fashion District, sits in Manhattan between Fifth Avenue and Ninth Avenue, from 34th to 42nd Streets. It covers less than one square mile, roughly 640 acres, and has been the centre of American clothing manufacturing and fashion design since the early 20th century. If you are looking for the fashion district in New York, this is the name locals use, and it is not the same thing as the luxury shopping stretch on Fifth Avenue or the boutiques of SoHo. The neighbourhood's identity comes from density: showrooms, sample rooms, pattern makers, trim shops and major labels packed into a few blocks. A study cited on the district's Wikipedia page found that being physically close to this area mattered for anyone trying to take part in the American fashion ecosystem. That is the practical reason the district still exists, and it is the reason a visit is more interesting than a normal shopping trip. Is the Garment District worth visiting? It depends what you want from it. If you are hunting for a specific zipper, a bolt of wool, or a sample-maker who can turn a sketch into a garment, the district is close to irreplaceable. If you want a pleasant afternoon of browsing, the experience is uneven: some blocks are wholesale-only, some buildings have no retail presence at all, and the streets are working streets rather than a curated shopping promenade. Worth knowing before you go: the district is a working manufacturing area, so opening hours follow business patterns rather than tourist ones. Many wholesale suppliers close on weekends, and some buildings require an appointment or a business tax ID to enter. Plan a weekday visit if you want the full range of shops open. For fashion students and interns, the district doubles as a map of the industry. Walking it tells you where the trim suppliers cluster, where the showrooms sit, and how close the whole ecosystem is to the Fashion Institute of Technology, which sits just south of the district near 27th Street. That proximity is not a coincidence, and it is worth factoring in if you are choosing where to spend a semester. Photo: Sergio Benitez · Pexels What is the most famous fashion street in New York City There is no single street that carries the title, and anyone who tells you otherwise is simplifying. The district's own boundaries, Fifth to Ninth Avenue between 34th and 42nd, contain the highest concentration of fashion-related businesses, but the streets within it serve different purposes. Seventh Avenue is the one most often associated with the American fashion industry and with the showrooms and labels that grew up around it. If you mean famous for shopping rather than for manufacturing, the answer shifts: Fifth Avenue draws the flagship stores, and SoHo draws the independent boutiques. Those are different kinds of fame. The fashion district of New York is famous for production, not for a retail strip, which is why visitors sometimes arrive expecting something the neighbourhood was never designed to be. Is Times Square in the Garment District? No. Times Square sits north and east of the district's generally accepted boundaries. The district runs from 34th to 42nd Streets between Fifth and Ninth Avenue, so the two areas are adjacent and easy to confuse on a map, particularly around the 42nd Street edge where they nearly touch. Practically, this matters for planning. If you are staying near Times Square, the district is a short walk west and south, which makes it easy to combine with a theatre trip or a Midtown afternoon. Just do not expect the district to look like Times Square: there are no billboards, no crowds of tourists, and the pace is set by deliveries, racks and loading docks. Photo: Vlada Karpovich · Pexels Where to go in the garment district in NYC Start with the blocks between Seventh and Eighth Avenue in the high 30s, where retail and wholesale sit closest together. From there, work west toward Ninth Avenue for fabric and trim suppliers, and east toward Fifth for the showroom buildings. The southern edge, between 25th and 30th Streets, was historically the Fur District and performed a similar function for that trade. A short list of what people actually come for: Fabric and trim shops, concentrated on the west side of the district Showrooms and label offices, mostly in the mid-blocks Sample rooms and pattern-making services, often by appointment The Fashion Institute of Technology and its museum, just south of the district The Fashion Institute of Technology museum in New York is the single most reliable stop for a visitor with a general interest in fashion. It runs exhibitions drawn from the college's collections, and it sits inside the same neighbourhood ecosystem you are there to see. Check current opening hours and exhibition dates before travelling, since these change through the year. If you are considering the college itself, the Fashion Institute of Technology New York acceptance rate is competitive and varies by programme, so treat any single figure you read online with caution and confirm it with the admissions office directly. Can you buy clothes in the garment district? Yes, but not in the way you would on a normal shopping street. Retail exists in the district, and some brands sell directly from their buildings, but a large share of the businesses there sell wholesale only. Signs indicating trade-only entry are common, and staff may ask what your business is before letting you browse. What you can reliably buy: Fabric, buttons, zippers, ribbons and other trims, usually by the yard or in packs Samples and overstock from some showrooms, when they choose to sell Retail from brands that operate a public storefront inside the district What you should not expect is a discount outlet. The district is not a bargain destination, and prices vary widely by supplier and by what you are buying. Treat any specific price you see quoted online as something to verify in person rather than a fixed figure. How the district fits into a fashion career For anyone interning or starting out in the industry, the district is less a tourist stop than a piece of infrastructure. Showrooms, sample rooms and suppliers all sit within walking distance of each other, which is why the area still functions as a hub despite manufacturing moving elsewhere over the decades. Being able to walk from a design studio to a trim supplier in ten minutes is a real advantage, and it is the kind of thing that shapes where people choose to work. If you are visiting with a career in mind, go on a weekday, bring a notebook, and treat the district as a place to learn the geography of the trade rather than a place to shop. That framing will get you much further than a list of stores. FAQ Is the Garment District worth visiting? Yes, if you have a specific interest in how clothing gets made or you need supplies you cannot find elsewhere. It is less rewarding as a general sightseeing stop, because much of it is wholesale and closed to the public. Go on a weekday and expect a working neighbourhood rather than a shopping destination. What is the most famous fashion street in New York City? Seventh Avenue is the street most closely tied to the American fashion industry and to the showrooms that grew up around it. Fifth Avenue is more famous for flagship retail, and SoHo for independent boutiques. Which one counts as "the" fashion street depends on whether you mean manufacturing, luxury retail or independent design. Is Times Square in the Garment District? No. The district runs from 34th to 42nd Streets between Fifth and Ninth Avenue, and Times Square sits just outside that footprint to the north and east. They are close enough to walk between, which is why the two get confused, but they are separate areas with very different atmospheres. Where should I go first in the garment district? Start around Seventh and Eighth Avenue in the high 30s, where retail and wholesale overlap most. Then head west for fabric and trims, and south toward 27th Street for the Fashion Institute of Technology and its museum. Confirm opening hours before you go, since weekend access is limited. The short version The fashion district in New York City is a working manufacturing neighbourhood, not a shopping mall. Its boundaries are Fifth to Ninth Avenue, 34th to 42nd Street, and its value to visitors comes from fabric and trim suppliers, showrooms and the Fashion Institute of Technology just to the south. Go on a weekday, expect some doors to be trade-only, and check hours and prices before you travel rather than relying on what you read online. More on the site Articles The First Annual Fashion Campus NYC Fashion Campus NYC Application Form ## Behind the Scenes with an Email Marketing Manager URL: https://fashioncampusnyc.com/behind-the-scenes-with-an-email-marketing-manager/ Behind the Scenes with an Email Marketing Manager By fashioncampusnyc | Published November 8, 2011 By Ashley Paintsil Whitney Howell has been living in New York for 10 years and is the email marketing manager at Barneys New York. Before securing her job at Barneys, Howell was an intern at Esquire magazine as a market assistant and at Michael Kors in the wholesale department. The 28-year-old says the key to being a successful email marketing manager is having an eye for detail, a comfort level with numbers and creativity. Howell says she loves fashion because it has been a stepping stone to exploring other personal pursuits, copy writing and design. FCN: What skills did you learn while you were earning your Bachelors of Business Administration in Design Management at Parsons? WH: I had a very nice foundation of core business classes that you would get at any other type of university. What was unique in terms of Parsons, is that we actually were able to steer our courses along whatever design field we wanted to enter so I did a lot of trend forecasting and fashion product development and part of that also included management, working with teams and trend analysis. FCN: What role did internships play in getting your job and what were the most important things you learned there? WH: Internships are very important, and you should have at least two on your plate that are different. I learned about the publishing industry at Esquire and at Michael Kors I learned how a showroom operates. Working in the showrooms with the sales team, I got an understanding of what happens after the fashion show is done. It was very crucial in seeing what happens for the buyers when they come to a showroom appointment, when they’re selecting what merchandise goes into their stores, whether it’s a small retailer that’s independently owned or a larger store like Bergdorf or Bloomingdales. [At Esquire,] working with a publisher I learned a lot of office management skills, which I think is the most important thing and sometimes overlooked. When people are in school, it’s not a skill that they teach. You really do have to acquire it through your internships or part-time jobs, but I don’t think anyone should dismiss the importance of knowing how to fax, the proper way to answer a telephone, transfer calls, as well as learning to do expenses, because those basic office management skills are very handy and actually appreciated when you do move along in your career. It just shows that you’re confident to be in the workplace. FCN: What exactly does an email marketing manager do? WH: You oversee the production calendar, oversee what messages go out on a particular day to our subscriber list, decide which customers receive those emails— which we refer to as customer segmentation—and then the final part would be reporting and budgeting to figure out how well we are doing in terms of customer responses and sales. FCN: What can be the most tedious part of your day-to-day activities? WH: Making sure that the marketing messages are set up accurately, which deals with a lot of HTML. I’m on the backend managing the set up and production of the actual campaigns that deploy. You want to try to make sure it’s as flawless in execution as possible. FCN: What’s the most creative thing about your job? WH: Working with the merchants or the buying team to decide what products are placed. Once you have the products, you want to generate a marketing message around them. So that’s where a lot of the creativity comes in. You often need to be able to understand how to take a product and present it to your copywriter to position the product to get people to buy it. Sometimes I write the copy for our campaigns. I really enjoy the copywriting aspect and working with my designers. It’s fun. You’re making a little package each time. FCN: What does the analytical side of your work entail? WH: My job is analytical in terms of looking at the numbers and what’s a success or what’s a failure. I look at every campaign that deploys during the span of a business week. If you’re featuring a pair of shoes from a particular brand, you’re going to look at how well that brand’s sales were for shoes for the week prior and the week that you actually launch the email so you have a benchmark. In terms of understanding success for an email program, it’s always about the revenue for the week so we work with a lot of business counterparts in the company to always drive traffic and awareness to the website. FCN: What kind of skills would you need to have to do this job effectively? WH: An eye for detail, a sense for numbers (your basic arithmetic does come into play) and strong knowledge of Excel. Have a good eye for design in terms of what looks good online. Look at other companies constantly. Understand how buyers choose for their store. You want to have an eye for layouts. You need to be incredibly collaborative and work with other people. You have to be open to getting guidance and support and exchanging ideas. FCN: What do you love most about your job? WH: It’s an opportunity to constantly be creative, and it’s a unique opportunity to oversee a platform for a large retailer and help develop their brand voice. FCN: What suggestions do you have for people who want to get their foot in the door? WH: I would say intern as much as possible, take a part-time job just to get some skills in terms of what it feels like to actually work. Attend networking events. Create a LinkedIn account. If people have listed on their LinkedIn account that they’re open to inquiries, then by all means email that person who works at a company that you would love to work for and ask them if they would spare 15 minutes for a phone call or do an email exchange with you. And always be nice, because you don’t know who’s who in the industry. Also be incredibly mindful of what you say about brands and individual people in the industry online because that could come back to haunt you when you’re looking for a job. Ashley Paintsil is a junior fashion merchandising major at the University of Delaware, with minors in entrepreneurship and journalism. She hopes one day to become a fashion editor at a major fashion magazine. You can see more of her work on her blog. ## Privacy Policy URL: https://fashioncampusnyc.com/privacy-policy/ Privacy Statement I. 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Web bugs can also be used for other monitoring purposes such as profiling of the affected party. 11       These third parties are computers, computer networks, ISPs, or application service providers (“ASPs”) that are non-governmental in nature and have direct control of what information is automatically gathered, whether cookies are used, and how voluntarily provided information is used. ## Maximizing Your Internship Experience URL: https://fashioncampusnyc.com/maximizing-your-internship-experience/ Maximizing Your Internship Experience By fashioncampusnyc | Published March 26, 2012 Many of you are probably starting to think about your summer internships and a few of you may already have one lined up. Wherever you end up, it’s possible the company will be teeming with bright, excited summer help. So you’ll have to be at your best to stand out. To help you outshine your coworkers, we’ve compiled a list of articles with some helpful tips. Style Republic has a great article on Interning in Fashion, and almost all of the tips apply to all majors! Top 10 Tips for Interns is exactly how it sounds, short, sweet and full of useful information. This post from The Awl has some great perspectives on those truly resourceful students who combine internships and part time work during the summer. 12 Tips for An Advertising Intern is another great piece that applies to all majors (even if you don’t want to work in advertising.) My favorite part is the starting line: “I once read that an internship is a job interview that lasts all summer. You’re constantly being evaluated and the end goal is (hopefully) a job offer.” Interning: Preparing for a Smooth Transition has some great advice that I’ve never seen anywhere else, especially about the start date. And finally, DKNY PR Girl shares her insights on how to make the most of your experience in Intern Networking 101. ## Highlights 2013 URL: https://fashioncampusnyc.com/fashion-campus-nyc-2013/ Another Great Year at the Third Annual Fashion Campus NYC Program by EDCNYC and Parsons the New School 7/22- Program Kick-Off and Keynote Speakers 7/23- Student Workshops with Industry Professionals 7/24- Peer Panel and Social ## Fashion Campus NYC Application Form URL: https://fashioncampusnyc.com/register-2/ Fashion Campus NYC Application Form Please review application details for your category before filling out this form. • For Undergraduates Undergraduate Requirements PDF • For MBA and Graduate students MBA & Graduate Requirements PDF • For Emerging Professionals Emerging Professionals Requirements PDF :: PHP FormMail Generator :: ## Events URL: https://fashioncampusnyc.com/events/ Events Monday, July 22nd, 2013 6:00 p.m. Event Check-in Lang Student Center 55 W. 13th Street, 2nd Floor 6:30 p.m. Fashion Campus NYC Kick-Off Lang Student Center 55 W. 13th Street, 2nd Floor Learn more about the Fashion Campus NYC curriculum and find out how to gain the most value from the program and its resources. 7:00 p.m. Keynote Speaker- Uri Minkoff, CEO of Rebecca Minkoff Lang Student Center 55 W. 13th Street, 2nd Floor Tuesday, July 23rd, 2013 6:30 – 7:30 p.m. A Tailored Approach: Career Path Workshop 1. 7:45 – 8:45 p.m. A Tailored Approach: Career Path Workshop 2 7:45 – 9:30 p.m. Fashioning a Business Plan: Business Case Study Workshop We have two program tracks for Tuesday evening. Track 1: This track is intended primarily for undergraduate students, and features back to back Career Path Workshops. Track 2: This track is intended for MBA and graduate students, emerging professionals, and select undergraduates with considerable business experience. It consists of one Career Path Workshop, followed by a hands-on Business Case Study Workshop. Career Path Workshops These workshops give participants the opportunity to interact with industry professionals and human resources (HR) managers. Participants will learn about specific jobs and companies and gain insight into what HR managers seek in job candidates. The Business Case Study Workshop This workshop is a real world business plan case study intended to give participants a chance to put their existing business skills to work, gaining industry specific knowledge and the chance to work closely with fashion business professionals. Wednesday, July 24th, 2013 6:30 p.m. Lifting the Fashion Veil: Industry Panel Tishman Auditorium 66 W. 12th Street, Ground Floor A discussion with professionals from the finance, sales, production, merchandising, marketing and buying areas of the fashion industry about how they got started, their day-to­-day roles, the key qualifications for their jobs and how their roles support their fashion firms. 7:45 p.m. Breaking into the Fashion Industry: Closing Social Lang Student Center 55 W. 13th Street, 2nd Floor An opportunity to celebrate, dine and socialize with fellow participants and industry professionals, swap work and school stories, discuss career goals and share information on what it’s like to work and live in New York City. DIRECTIONS By Subway Parsons The New School for Design is accessible by a variety of subway lines. For customized directions, visit www.hopstop.com. Take the 4, 5, 6, N, R, Q or L trains to Union Square. Walk south to 13th Street, then west (turn right) towards 6th Avenue to go to 55 W.13th Street. Take the 1, 2, 3, F or M trains to 14th Street. Walk south to 13th Street, then east (turn left). ## About URL: https://fashioncampusnyc.com/about-2/ About Fashion Campus NYC An initiative of the New York City Economic Development Corporation and Parsons The New School for Design, Fashion Campus NYC is intended to inspire talented students from around the world to pursue careers within the New York City fashion industry, with a focus on the business side of fashion. Parsons A pioneer in art and design education since its founding in 1896, Parsons has cultivated outstanding artists, designers, scholars, business people, and community leaders for more than a century. Today, when design thinking is increasingly being employed to solve complex global problems, Parsons is leading new approaches to art and design education. Parsons’ five schools, which encompass 27 rigorous undergraduate, associates, and graduate degree programs, offer options for both focused training and interdisciplinary study. In addition, Parsons offers a wide range of open enrollment and continuing education programs for students of all ages. Visit Parsons at www.newschool.edu/parsons for more information. NYCEDC New York City Economic Development Corporation is the city’s primary vehicle for promoting economic growth. The Center for Economic Transformation (CET) at NYCEDC aims to develop the City’s major business sectors by implementing policy and programmatic initiatives that address current issues faced by each industry, create good jobs, and promote entrepreneurship and economic diversification across the five boroughs. Learn more about NYCEDC and its fashion initiatives at: www.nycedc.com and www.nycedc.com/fashion. ## Home URL: https://fashioncampusnyc.com/ Fashion Campus NYC 2013: Career Discovery for NYC’s Emerging Fashion Business Leaders NYCEDC (New York City Economic Development Corporation) and Parsons The New School for Design present the third annual Fashion Campus NYC program for students and young professionals. This complimentary program will take place over three evenings – Monday, July 22nd through Wednesday, July 24th. Are you a rising junior or senior undergraduate student interning in fashion or business in NYC this summer? Do you want to learn more about opportunities in the business side of fashion?Undergraduate Requirements PDF Are you an MBA or graduate student working in a business function in NYC this summer? Do you want to explore business careers in fashion?MBA & Graduate Requirements PDF Are you an emerging professional exploring the possibility of transitioning your business skills into the fashion industry?Emerging Professionals Requirements PDF If so, APPLY HERE for Fashion Campus NYC, during which you’ll learn the ins and outs of the business side of fashion, meet industry leaders and other ambitious young professionals, and gain the tools to break into this exciting industry. The program’s events include: • Keynote address from a well-known fashion industry leader • Hands-on workshops led by top industry professionals • Speaker panel of young fashion business professionals • Networking with fashion business executives APPLY NOW – Applications are due by Friday, June 28th ## A Discussion with Derek Lam and Jenna Lyons URL: https://fashioncampusnyc.com/a-discussion-with-derek-lam-and-jenna-lyons/ A Discussion with Derek Lam and Jenna Lyons By fashioncampusnyc | Published March 19, 2012 For the Fashion Campus NYC class of 2011, here’s a bit more from our great keynote speaker, Derek Lam, along with his classmate Jenna Lyons of J. Crew. In this video, “A Conversation with Derek Lam and Jenna Lyons,” the two designers discuss how they got into fashion, the importance of networking and building relationships with fellow students while still in school and their the creative processes. ## Blog URL: https://fashioncampusnyc.com/blog/ Fashion Business Resources By fashioncampusnyc | Published April 16, 2012 In any industry, possessing a depth of knowledge about the key companies, individuals and issues is essential to success. Fashion is no different. While you no doubt have a stack of fashion magazines at home and surf the Web constantly to check out the latest style blogs, employers will expect you to have a deeper understanding of how the industry works. For example, it’s not uncommon for a potential employer to quiz candidates on their favorite business resources during an interview. So it’s a good idea to develop the habit of staying abreast of the latest news. Below, we’ve assembled some influential resources to get you started: Women’s Wear Daily—an industry publication covering all aspects of fashion, including trends, sourcing, retail, wholesale and consumer behavior. Most content is available by subscription only, but it’s possible that your school or employer will receive the print version or have access to it online. If not, subscribe to the free e-mail newsletter, which lists each day’s headlines. Stories like “Retailers Key in on the Most Bankable Season” provide insight into a who’s who in the industry. The Business of Fashion—provides a few original features but primarily aggregates stories about the global fashion industry from a wide range of news media (e.g. Forbes, Reuters, the International Herald Tribune). Subscribe to the daily newsletter; if you’re pressed for time in the morning, it’s a great, quick cheat sheet. For example, a recent original story spotlights how merging editorial and commerce—think Net-a-Porter—is changing our idea of content. The Wall Street Journal—regularly covers fashion, industry and retail trends in its Life & Culture section. Coverage includes stories on how to wear the latest styles, how changes in society impact how we dress, emerging and established designers and emerging markets. In “Wanted: a Second Chance,” the paper takes a look at what it’s like to gain success in the fashion industry, lose it and try again. As a companion to the paper, the Wall Street Journal runs the Heard on the Runway blog, which primarily focuses on reviews of the major fashion shows each season. The New York Times—through its Fashion & Style pages, the Times has positioned itself as a leader in industry coverage. In addition to profiles and issue-related topics, the paper publishes street style photos from around New York and the world. The story “Nurturing by a Style Angel” is a good example of the paper’s business reporting, which in this case looks at one way designers receive financing for their lines. Additionally, the Times runs the On the Runway blog, which features shorter pieces from well-known editors like Cathy Horyn. A recent post covered the latest on the John Galliano saga. Other sources: The following papers offer additional in-depth fashion coverage: After studying a number of these resources, you’ll begin to understand how the industry works. In addition, it’s a good idea to set up Google Alerts for any companies you’re interested in in order to stay current on the latest news for each. Posted in Uncategorized | Marketing on the Web with ModCloth.com By fashioncampusnyc | Published April 9, 2012 Online retailer ModCloth.com is really dialed into its customer and active on social media sites for sales and awareness. Here, founder Susan Gregg Koger discusses the retailer’s buying strategy; how it creates a community among shoppers; the store’s crowdsourcing efforts, including “be the buyer” chats on Twitter as well as “be the writer” competitions to name their products; and marketing through outreach to the blogging community. Watch to pick up tips on how progressive companies are using online tools to boost social shopping. Posted in Uncategorized | Maximizing Your Internship Experience By fashioncampusnyc | Published March 26, 2012 Many of you are probably starting to think about your summer internships and a few of you may already have one lined up. Wherever you end up, it’s possible the company will be teeming with bright, excited summer help. So you’ll have to be at your best to stand out. To help you outshine your coworkers, we’ve compiled a list of articles with some helpful tips. Style Republic has a great article on Interning in Fashion, and almost all of the tips apply to all majors! Top 10 Tips for Interns is exactly how it sounds, short, sweet and full of useful information. This post from The Awl has some great perspectives on those truly resourceful students who combine internships and part time work during the summer. 12 Tips for An Advertising Intern is another great piece that applies to all majors (even if you don’t want to work in advertising.) My favorite part is the starting line: “I once read that an internship is a job interview that lasts all summer. You’re constantly being evaluated and the end goal is (hopefully) a job offer.” Interning: Preparing for a Smooth Transition has some great advice that I’ve never seen anywhere else, especially about the start date. And finally, DKNY PR Girl shares her insights on how to make the most of your experience in Intern Networking 101. Posted in Uncategorized | A Discussion with Derek Lam and Jenna Lyons By fashioncampusnyc | Published March 19, 2012 For the Fashion Campus NYC class of 2011, here’s a bit more from our great keynote speaker, Derek Lam, along with his classmate Jenna Lyons of J. Crew. In this video, “A Conversation with Derek Lam and Jenna Lyons,” the two designers discuss how they got into fashion, the importance of networking and building relationships with fellow students while still in school and their the creative processes. Posted in Uncategorized | Prepping for Virtual Interviews By fashioncampusnyc | Published March 12, 2012 There are many different ways to interview now, but interviewing via phone and video is more and more common. Phone Screens and Interviews There are many good articles on phone screens. A phone screen is a preliminary interview, which takes place before a company brings you in for a formal interview. It means your resume is good, but they aren’t quite sure. Sometimes these are scheduled, but sometimes the person will call you out of the blue. You might even call to inquire about a position and find yourself in the middle of a phone screen. An phone interview means that they schedule a time and consider this to be an actual interview. There is really not a huge difference between a phone interview and a phone screen. As the person being interviewed, you should treat both very seriously. Here are some tips for phone screens and interviews: 1. Make sure you’re on a phone with good reception and very little noise around you. Yes, this can often be difficult, but having an interview where you’re constantly screaming “what?!” because you’re at an outdoor cafe and trucks keep passing will not endear you to the person on the other end of the line. 2. Think about the points you’d like to make before you start talking. You should always have some idea of what you’d like to say, including your selling points. However, don’t be afraid to stray from these points. For instance, you might tell an anecdote that makes something on your resume seem much more important. 3. Answer the questions clearly and thoughtfully. Since the person on the other end doesn’t have any visual context, they focus on what you’re saying. This is good, since the quality of your ideas, answers and skills will come through. However if you’re nervous, it may make you seem disinterested. If you’re nervous, remember to pause and take breaths. Every question is not a race to see how quickly you can answer it. It’s ok to pause, take a deep breath, collect your thoughts and then answer. Video Interviews While video and Skype interviews aren’t yet as common as phone screens, they’re becoming more and more prevalent. There is also a lot of advice out there about video interviews. As with phone interviews, if you’re the person being interviewed, you want to make sure that you are treating this as seriously as you would if it were an in-person interview. Here are some tips to help you deal: 1. Look behind you. Love that bright pink moose head that you found on the side of the road: think it might help to show off your quirky side? Most likely your interviewer will find it distracting, as will clutter, bright lights and no lights at all. Make sure your background is as clear and calm as possible because that’s what the interviewer will see. Also, make sure you’re the main focal point in the center of the screen and that you’re well lit. 2. Look directly at the camera whenever possible. Yes it is always easy for you to look at the person who is speaking, but you also want to convey (as much as possible) that you’re making eye contact. 3. Don’t type notes. It may seem like you’re extra prepared, but since they can’t see what you’re writing, it just looks like you’re typing to someone else. If you think it’s appropriate, go old school and write it down on a sheet of paper. That way it doesn’t seem like you’re chatting with someone else while the interview is going on. In the end, it’s important to remember that phone screens, phone interviews and phone video interviews should all be taken as seriously as in-person interviews. Posted in interviews, job search | Understanding the Product Lifecycle By fashioncampusnyc | Published December 20, 2011 Bringing collections from concept to delivery requires the work of many different people and departments. The following explains some of the key steps involved in bringing a line to market. By Katherine Lanigan, career advisor at Parsons Posted in Uncategorized | Believe You Can Paint Your Own Future! By fashioncampusnyc | Published December 6, 2011 By Dayna Vasilik What do you see yourself doing in the future? Oh, the dreaded, overwhelming question many college students are asked. I am constantly asked this mind-boggling question from my family, friends and professors. Therefore, naturally I had a little fun when I turned the tables on Daniel Strassburger, senior director of marketing and communications, Ralph Lauren Home at Polo Ralph Lauren. I asked Strassburger if he envisioned pursuing the career he has today during his college years. He admitted, like many of us, that he didn’t exactly have a set plan or vision of what he wanted to do. Strassburger chose to get an extensive education, earning his BA studying Communication Arts at University of Wisconsin Madison and an AAS degree in Fashion Marketing at Parsons School of Design. During his time at Parsons, he realized he had a special creative talent; however, he admits he wasn’t interested in nor fit to be a fashion designer. Strassburger feels there are many people who are talented and passionate about something but don’t know how to apply it. He is still truly grateful for the help and attention Parsons’ Career Services gave him by turning him in the direction that best suited him and giving him guidance as to where he could find an outlet to apply his unique creativity. With his education as a base, Strassburger also sought out internships, which included Seventh House PR, Kenneth Cole Urban Designs Department, and Donna Karen, which lead to employment the company’s marketing department where he then progressed to become their global marketing manager. “You learn and develop a better understanding of your career goals, likes and dislikes during an internship,” he said, adding one comment that really struck home. “We all have doubts and fears when starting something new, but life begins at the end of your comfort zone,” he said. “The more internship experience you have, the more confident and well-rounded you become. You eventually begin to believe in yourself and therefore, others believe in you too.” “Never be afraid to step outside your comfort zone and lead the way,” he continued. “You also have to be prepared to think on your feet, make decisions and show leadership in your internships because you never know if they could lead into a career.” At Ralph Lauren Home, some of Strassburger’s many responsibilities focus on showcasing the furniture, paint and lighting in ad campaigns. In addition, he is currently working on developing and making improvements to the website content, including creating videos for the Ralph Lauren website and reshooting their paint images. He revealed how they are working on creating YouTube videos to give their audience more visuals when selecting Ralph Lauren paint. Strassburger suggests that the use of digital media, social media and blogging today is taking over and will change the fashion business. After speaking with Daniel, his advice holds true that the bottom line when marketing yourself to achieve the career of your dreams is to always be versatile and keep up to date with technology while creating avenues in which you can stand out from your peers. Let’s face it, the world is filled with talented people, but it is up to each one of us to be the show stopper on the runway of our chosen career path! Dayna Vasilik is currently a senior pursuing a BA in Communications/Advertising with a minor in Fashion at Marist College. She has interned for The Hampton Models, Accessories Magazine, and College Fashionista. While writing columns for The Circle, the school newspaper, Dayna believes writing with a little whit and sense of humor is essential. She posts on her blog regularly hoping to entertain readers! Posted in Uncategorized | Behind the Scenes with an Email Marketing Manager By fashioncampusnyc | Published November 8, 2011 By Ashley Paintsil Whitney Howell has been living in New York for 10 years and is the email marketing manager at Barneys New York. Before securing her job at Barneys, Howell was an intern at Esquire magazine as a market assistant and at Michael Kors in the wholesale department. The 28-year-old says the key to being a successful email marketing manager is having an eye for detail, a comfort level with numbers and creativity. Howell says she loves fashion because it has been a stepping stone to exploring other personal pursuits, copy writing and design. FCN: What skills did you learn while you were earning your Bachelors of Business Administration in Design Management at Parsons? WH: I had a very nice foundation of core business classes that you would get at any other type of university. What was unique in terms of Parsons, is that we actually were able to steer our courses along whatever design field we wanted to enter so I did a lot of trend forecasting and fashion product development and part of that also included management, working with teams and trend analysis. FCN: What role did internships play in getting your job and what were the most important things you learned there? WH: Internships are very important, and you should have at least two on your plate that are different. I learned about the publishing industry at Esquire and at Michael Kors I learned how a showroom operates. Working in the showrooms with the sales team, I got an understanding of what happens after the fashion show is done. It was very crucial in seeing what happens for the buyers when they come to a showroom appointment, when they’re selecting what merchandise goes into their stores, whether it’s a small retailer that’s independently owned or a larger store like Bergdorf or Bloomingdales. [At Esquire,] working with a publisher I learned a lot of office management skills, which I think is the most important thing and sometimes overlooked. When people are in school, it’s not a skill that they teach. You really do have to acquire it through your internships or part-time jobs, but I don’t think anyone should dismiss the importance of knowing how to fax, the proper way to answer a telephone, transfer calls, as well as learning to do expenses, because those basic office management skills are very handy and actually appreciated when you do move along in your career. It just shows that you’re confident to be in the workplace. FCN: What exactly does an email marketing manager do? WH: You oversee the production calendar, oversee what messages go out on a particular day to our subscriber list, decide which customers receive those emails— which we refer to as customer segmentation—and then the final part would be reporting and budgeting to figure out how well we are doing in terms of customer responses and sales. FCN: What can be the most tedious part of your day-to-day activities? WH: Making sure that the marketing messages are set up accurately, which deals with a lot of HTML. I’m on the backend managing the set up and production of the actual campaigns that deploy. You want to try to make sure it’s as flawless in execution as possible. FCN: What’s the most creative thing about your job? WH: Working with the merchants or the buying team to decide what products are placed. Once you have the products, you want to generate a marketing message around them. So that’s where a lot of the creativity comes in. You often need to be able to understand how to take a product and present it to your copywriter to position the product to get people to buy it. Sometimes I write the copy for our campaigns. I really enjoy the copywriting aspect and working with my designers. It’s fun. You’re making a little package each time. FCN: What does the analytical side of your work entail? WH: My job is analytical in terms of looking at the numbers and what’s a success or what’s a failure. I look at every campaign that deploys during the span of a business week. If you’re featuring a pair of shoes from a particular brand, you’re going to look at how well that brand’s sales were for shoes for the week prior and the week that you actually launch the email so you have a benchmark. In terms of understanding success for an email program, it’s always about the revenue for the week so we work with a lot of business counterparts in the company to always drive traffic and awareness to the website. FCN: What kind of skills would you need to have to do this job effectively? WH: An eye for detail, a sense for numbers (your basic arithmetic does come into play) and strong knowledge of Excel. Have a good eye for design in terms of what looks good online. Look at other companies constantly. Understand how buyers choose for their store. You want to have an eye for layouts. You need to be incredibly collaborative and work with other people. You have to be open to getting guidance and support and exchanging ideas. FCN: What do you love most about your job? WH: It’s an opportunity to constantly be creative, and it’s a unique opportunity to oversee a platform for a large retailer and help develop their brand voice. FCN: What suggestions do you have for people who want to get their foot in the door? WH: I would say intern as much as possible, take a part-time job just to get some skills in terms of what it feels like to actually work. Attend networking events. Create a LinkedIn account. If people have listed on their LinkedIn account that they’re open to inquiries, then by all means email that person who works at a company that you would love to work for and ask them if they would spare 15 minutes for a phone call or do an email exchange with you. And always be nice, because you don’t know who’s who in the industry. Also be incredibly mindful of what you say about brands and individual people in the industry online because that could come back to haunt you when you’re looking for a job. Ashley Paintsil is a junior fashion merchandising major at the University of Delaware, with minors in entrepreneurship and journalism. She hopes one day to become a fashion editor at a major fashion magazine. You can see more of her work on her blog. Posted in Uncategorized | The First Annual Fashion Campus NYC By fashioncampusnyc | Published July 26, 2011 Parsons The New School for Design and the New York City Economic Development Corporation (NYCEDC) hosted the first Fashion Campus NYC, a weekend-long, career-building and networking event to help talented students pursue fashion in New York City on July 15th and 16th, 2011. Nearly 200 interns from more than 90 universities and 150 companies attended the event, as well as fashion industry representatives from more than 25 New York-based companies, including Aeropostale, Gilt Groupe, Lord & Taylor, Calvin Klein and Macy’s. A highlight of the event was a talk with Parsons alumnus Derek Lam. Fashion Campus NYC is one of a series of initiatives that resulted from Mayor Bloomberg’s FashionNYC2020 plan to sustain and grow the fashion industry in New York. At the event, NYCEDC President Seth Pinsky also announced that Parsons was selected to develop and implement a second initiative, Fashion Draft NYC. Slated to take place this fall, a select group of students from across the world will be brought to the city to network and interview with top fashion executives with a chance to earn full-time, management-track positions within one of the participating New York-based companies. “With nearly 200 attendees, Fashion Campus NYC represents a strong opening of our FashionNYC2020 initiatives, designed to provide the industry’s future leaders with an opportunity to learn from some of the industry’s shining stars,” said NYCEDC President Seth W. Pinsky. “We are also very excited to be partnering with Parsons for another of our FashionNYC2020 initiatives, Fashion Draft NYC, which will identify the best talent from around the globe and seek to recruit them for fashion careers right here in New York City, the fashion capital of the world.” At the event, students participated in “Backstage Pass,” a panel discussion with industry professionals moderated by Simon Collins, the Dean of the School of Fashion at Parsons. Panelists represented all facets of the business side of the industry, including product management, merchandising, marketing, and buying. “A Tailored Approach” consisted of a series of career services breakout sessions organized in collaboration with LIM College. In addition, the event featured a networking brunch with leading fashion companies and a conversation with Derek Lam. “The design industries—including fashion—represent one of the key economic engines of New York City,” said Parsons Executive Dean Joel Towers, who was represented at the event by Dean Collins. “Parsons has played an important role over the last century in attracting and sustaining the top creative talent here in New York City, and we place a great value in this new partnership with NYCEDC to help the City continue to grow its economy in this area.” The fashion industry employs 165,000 people, accounting for 5.5 percent of the City’s workforce, and generates nearly $2 billion in tax revenue annually. In addition, the City is home to one of the world’s largest wholesale fashion markets, which attracts more than 500,000 visitors a year to its trade shows, showrooms and retail stores. Fashion Campus NYC is one of six initiatives resulting from FashionNYC2020. These initiatives address the industry’s challenges in two ways: by further positioning the City as a hub of innovation for emerging designers as well as specialty and multi-channel retail, and by attracting the next generation of design, management and merchant talent. For more information about Fashion Campus NYC, visit http://fashioncampusnyc.com. To receive updates about Fashion Draft NYC, “like” the Fashion Draft page on Facebook. Posted in Uncategorized | ## 2011 Highlights URL: https://fashioncampusnyc.com/2011photos.html Fashion Campus NYC 2011 Highlights Fashion Campus NYC 2011 Event Releases NYCEDC SELECTS PARSONS TO HOST FASHION CAMPUS NYC NYCEDC AND PARSONS DRAW NEARLY 200 INTERNS TO FIRST FASHION CAMPUS NYC Fashion Campus NYC flowers Fashion Campus NYC Friday night registration Interns awaiting the Backstage Pass panel discussion An attendee studying the Fashion Campus NYC agenda Students gathered in Lang Student Center during Fashion Campus NYC Interns sharing the excitement at Fashion Campus NYC Interns awaiting the Backstage Pass panel discussion Thank you gifts await the Backstage Pass panelists Seth Pinsky, president of the New York City Economic Development Corporation, opens the weekend programming Fashion Campus NYC Backstage Pass panelists Simon Collins, dean of the Parsons’ School of Fashion, welcomes interns on Friday night Panelist William Cooper, buyer of Men's Modern and Advanced Designer Sportswear, Saks Fifth Avenue Panelist Priyanka Sen Kundu, product developer, Coach Panelist Johanna Stout, manager, CFDA Fashion Incubator Panelist Erin Jones, director of planning within the Men’s Licensing Division, Polo Ralph Lauren The panel at Fashion Campus NYC shares valuable career insights Panelist Narges Castillo, American Rag product manager, Macy’s Backstage Pass panelists swarmed by eager interns Interns at the Fashion Campus NYC Casual Friday Social Networking was a big part of the weekend Intern attendees show off their fashion savvy More stylish attendees Fashion Campus NYC was it’s own little fashion show A small group learns from Johanna Stout of the CFDA Students relax and chat at the social Old and new friends meet and mingle Interns swap work and school stories Students relax after their morning breakout sessions The Ready-to-Work Networking brunch A full house at the Ready-to-Work Networking brunch Industry professionals mingle and share advice with interns Networking at brunch Swapping intern stories during the networking brunch Learning from industry pros Corey Kindberg, marketing intern at Stylecaster, reports in Simon Collins, dean of Parsons’ School of Fashion; Derek Lam, designer Derek Lam and creative director of Tods; and Steven Strauss, executive vice president at NYCEDC Kristy Sundjaja, senior vice president, NYCEDC; Derek Lam, owner/designer Derek Lam and creative director of Tods; Eric Johnson, assistant vice president, NYCEDC; and Meghana Gandhi, project manager, NYCEDC Steven Strauss, executive vice president at NYCEDC, addressing the crowd prior to the conversation with Derek Lam Simon Collins, dean of Parsons’ School of Fashion Derek Lam, designer Derek Lam and creative director of Tods, describes his work philosophy Simon Collins, dean of Parsons’ School of Fashion, and Derek Lam, owner/designer Derek Lam and creative director of Tods, discuss what it takes to succeed in the fashion industry The crowd attentively listening to Derek Lam Students lined up for the opportunity to pose a question to Derek Lam Interns recording Derek Lam’s advice Stylecaster interviews Derek Lam Simon Collins, dean of Parsons’ School of Fashion, chats with Derek Lam CEO Jan Schlottmann and Derek Lam Fashion Campus NYC 2011 Promo INFO@FASHIONCAMPUSNYC.COM | 212 229 8940 | ## Prepping for Virtual Interviews URL: https://fashioncampusnyc.com/prepping-for-virtual-interviews/ Prepping for Virtual Interviews By fashioncampusnyc | Published March 12, 2012 There are many different ways to interview now, but interviewing via phone and video is more and more common. Phone Screens and Interviews There are many good articles on phone screens. A phone screen is a preliminary interview, which takes place before a company brings you in for a formal interview. It means your resume is good, but they aren’t quite sure. Sometimes these are scheduled, but sometimes the person will call you out of the blue. You might even call to inquire about a position and find yourself in the middle of a phone screen. An phone interview means that they schedule a time and consider this to be an actual interview. There is really not a huge difference between a phone interview and a phone screen. As the person being interviewed, you should treat both very seriously. Here are some tips for phone screens and interviews: 1. Make sure you’re on a phone with good reception and very little noise around you. Yes, this can often be difficult, but having an interview where you’re constantly screaming “what?!” because you’re at an outdoor cafe and trucks keep passing will not endear you to the person on the other end of the line. 2. Think about the points you’d like to make before you start talking. You should always have some idea of what you’d like to say, including your selling points. However, don’t be afraid to stray from these points. For instance, you might tell an anecdote that makes something on your resume seem much more important. 3. Answer the questions clearly and thoughtfully. Since the person on the other end doesn’t have any visual context, they focus on what you’re saying. This is good, since the quality of your ideas, answers and skills will come through. However if you’re nervous, it may make you seem disinterested. If you’re nervous, remember to pause and take breaths. Every question is not a race to see how quickly you can answer it. It’s ok to pause, take a deep breath, collect your thoughts and then answer. Video Interviews While video and Skype interviews aren’t yet as common as phone screens, they’re becoming more and more prevalent. There is also a lot of advice out there about video interviews. As with phone interviews, if you’re the person being interviewed, you want to make sure that you are treating this as seriously as you would if it were an in-person interview. Here are some tips to help you deal: 1. Look behind you. Love that bright pink moose head that you found on the side of the road: think it might help to show off your quirky side? Most likely your interviewer will find it distracting, as will clutter, bright lights and no lights at all. Make sure your background is as clear and calm as possible because that’s what the interviewer will see. Also, make sure you’re the main focal point in the center of the screen and that you’re well lit. 2. Look directly at the camera whenever possible. Yes it is always easy for you to look at the person who is speaking, but you also want to convey (as much as possible) that you’re making eye contact. 3. Don’t type notes. It may seem like you’re extra prepared, but since they can’t see what you’re writing, it just looks like you’re typing to someone else. If you think it’s appropriate, go old school and write it down on a sheet of paper. That way it doesn’t seem like you’re chatting with someone else while the interview is going on. In the end, it’s important to remember that phone screens, phone interviews and phone video interviews should all be taken as seriously as in-person interviews. ## Frequently Asked Questions URL: https://fashioncampusnyc.com/faq/ Frequently Asked Questions Participation: General Questions + Who can attend Fashion Campus NYC? This complimentary program is open to: Undergraduate students Undergraduate Requirements PDF MBA and graduate students MBA & Graduate Requirements PDF Emerging professionals Emerging Professionals Requirements PDF + Do I have to be a fashion design student to participate? No, the program is not geared toward fashion design. Fashion Campus NYC is intended for individuals with an interest in working in any facet of the business side of the fashion industry. Visit the Career Paths page for more information about the various business career opportunities within the fashion industry. + I have just graduated from an undergraduate or graduate program. Can I apply? No, Fashion Campus NYC is only open to full-time students and currently-employed professionals with at least 2-7 years of work experience. Please refer to the Apply page for more information. + I attended Fashion Campus NYC last year. May I participate this year? No, in order to provide as many students as possible with this exclusive opportunity, we cannot accept students who have previously participated in Fashion Campus NYC. Participation: Undergraduate Students + If I am an undergraduate student, does my internship have to be in New York City for me to participate? Yes, all undergraduate applicants must have an internship in New York City and must be earning a salary/stipend or academic credit for their internships. + What if I am an undergraduate who is not receiving a stipend/salary or academic credit for my internship? May I still participate in Fashion Campus NYC? Unfortunately, Fashion Campus NYC is open only to interns receiving a stipend/salary or academic credit for their internships. + I’m an undergraduate student interning in an industry other than fashion but would like to work in the fashion industry at some point. Am I able to participate? Yes; however, you must be interning in New York City in a business discipline and earning either a salary/stipend or academic credit. In addition, you must be able to demonstrate a significant interest in the fashion industry through your resume and/or personal statement. + I am a part-time undergraduate student. May I apply? Undergraduate applicants should be full-time students with an internship in New York City this summer. Participation: Graduate Students + I am an MBA/graduate student working in New York City this summer. What are the rules for me? MBA & Graduate Requirements PDF We are pleased to welcome MBA and graduate students this year. You should be studying a business discipline and doing a business internship or fellowship in New York City this summer. Your resume should indicate what type of graduate program you are in. We recommend that MBA and Graduate students select Track 2 when applying, which features a case study workshop designed to accommodate our more experienced participants. + I am a part-time MBA/graduate student. May I apply? Part-time graduate and MBA students are welcome to apply so long as they are interning/working/pursuing a fellowship in New York City this summer. They should do so as a “MBA or Graduate Student,” not as an “Emerging Professional.” Your resume should reflect the type of graduate program you are in, and if it is part-time. Participation: Emerging Professionals + I am an emerging professional working in the fashion industry. May I apply? No. Fashion Campus NYC is intended to be a career discovery program for students and professionals who are interested in breaking into the business side of the fashion industry. However, if you want to be involved, you or your employer should consider participating as company partners and networking event attendees. Please e-mail us at info@fashioncampusnyc.com for more info! + I am an emerging professional in another field but I am interested in transitioning to the fashion industry. May I participate? Emerging Professionals Requirements PDF Absolutely. Emerging professionals with 2-7 years of experience who are interested in bringing their transferable business skills to the fashion industry are encouraged to apply. We will have special opportunities for participants with work experience, such as the case study workshop , which you should consider signing up for when you apply. Application/Admission + When is the application deadline for Fashion Campus NYC? The application deadline is June 28th. Space is limited, and applications will be reviewed in the order in which they are received. Applicants are encouraged to submit their applications as soon as possible. + Will I receive a confirmation that my application was received? Yes, all applicants will receive a message confirming your application was received. If you do not receive such a message, please e-mail info@fashioncampusnyc.com. + How will I know what the status of my application is? Fashion Campus NYC will notify all applicants of the status of their applications by mid-July. + I was accepted into Fashion Campus NYC but can no longer attend. What should I do? Fashion Campus NYC is a competitive program, so we kindly request that you e-mail info@fashioncampusnyc.com to cancel your registration as soon as possible. + I was not admitted to this year’s Fashion Campus NYC class but am still interested in learning more about the fashion industry. Will there be a way to access any of the program materials? Please visit our blog and Facebook pages for information relevant to career development within the fashion industry. + If I am not a current undergraduate, do I have to list my school and submit a transcript? No, only undergraduates need to submit transcripts. If you are a graduate or MBA student, do list your school. If you are an emerging professional, please list your most recent degree-granting institution as your school. + How can I submit my transcript? Only undergraduate applicants need to include a transcript. You can scan and upload a copy of a printed transcript or a screenshot of an online version of this document. Unofficial transcripts are acceptable. Events and Program + How much does it cost to attend Fashion Campus NYC? There is no program fee for accepted participants. + Can I attend just one or two evenings of Fashion Campus NYC instead of all three nights? Applicants are considered based on an expectation of their commitment to attend all Fashion Campus NYC events, conveniently held after work hours on Monday, July 22, Tuesday, July 23 and Wednesday, July 24. + What is the difference between Track 1 and Track 2? We’ve created two different program tracks to accommodate the broad range of experience of our participants. Track 1 Intended primarily for undergraduate students and features two back-to-back Career Path Workshops. Career Path Workshops give participants the opportunity to interact with industry professionals and human resources (HR) managers. Participants will learn about specific jobs and companies and gain insight into what HR managers seek in job candidates. Track 2 Intended for MBA and graduate students, emerging professionals, and select undergraduates with considerable business experience. It includes one Career Path Workshop followed by a hands-on Business Case Study Workshop. The Business Case Study Workshop is a real-world business plan case study intended to give participants a chance to put their existing business skills to work, gaining industry specific knowledge and the chance to work closely with fashion business professionals. ## Terms of Use URL: https://fashioncampusnyc.com/terms-of-use/ New York City Economic Development Corporation (NYCEDC) does not warrant or make any representations as to the quality, content, accuracy or completeness of the information, text, graphics, links or other content on this server or any other server. Such content has been compiled from a variety of sources, and is subject to change without notice from NYCEDC. Commercial use of the contents of this Web site, or any portion thereof, is prohibited without the written permission of NYCEDC. Except as otherwise indicated, the entire contents of this Web site are © 2011 New York City Economic Development Corporation. All service marks and trademarks mentioned herein are the property of their respective owners. Appearance within this Web site of the name, profile, Web site link or any other information or materials about a company, organization, individual or entity does not imply that NYCEDC approves or endorses that company, organization, individual or entity, or any of its affiliates, officers, directors, members, employees, agents or representatives, or any of their respective Web sites, opinions or activities of any nature whatsoever. Any republication of industry profiles or any other material or content from this Web site must include the following disclaimer: “This item is republished solely at private expense and in no way implies any endorsement or warranty by NYCEDC as to the content of the item.” Communications made through this Web site e-mail and message system shall in no way be deemed to constitute legal notice to NYCEDC or any of its affiliates, officers, directors, members, employees, agents or representatives with respect to any existing or potential claim or cause of action against NYCEDC or any of its affiliates, officers, directors, members, employees, agents or representatives, where notice to NYCEDC is required by any federal, state or local laws, rules or regulations. This site is cookie-enabled. The guidelines outlined in this Legal / Terms of Use also apply to the following Web sites maintained by NYCEDC: EssexStreetMarket.com, NYCruise.com, BrooklynArmyTerminal.com, NYCBigApps.com. ## Believe You Can Paint Your Own Future! URL: https://fashioncampusnyc.com/believe-you-can-paint-your-own-future/ Believe You Can Paint Your Own Future! By fashioncampusnyc | Published December 6, 2011 By Dayna Vasilik What do you see yourself doing in the future? Oh, the dreaded, overwhelming question many college students are asked. I am constantly asked this mind-boggling question from my family, friends and professors. Therefore, naturally I had a little fun when I turned the tables on Daniel Strassburger, senior director of marketing and communications, Ralph Lauren Home at Polo Ralph Lauren. I asked Strassburger if he envisioned pursuing the career he has today during his college years. He admitted, like many of us, that he didn’t exactly have a set plan or vision of what he wanted to do. Strassburger chose to get an extensive education, earning his BA studying Communication Arts at University of Wisconsin Madison and an AAS degree in Fashion Marketing at Parsons School of Design. During his time at Parsons, he realized he had a special creative talent; however, he admits he wasn’t interested in nor fit to be a fashion designer. Strassburger feels there are many people who are talented and passionate about something but don’t know how to apply it. He is still truly grateful for the help and attention Parsons’ Career Services gave him by turning him in the direction that best suited him and giving him guidance as to where he could find an outlet to apply his unique creativity. With his education as a base, Strassburger also sought out internships, which included Seventh House PR, Kenneth Cole Urban Designs Department, and Donna Karen, which lead to employment the company’s marketing department where he then progressed to become their global marketing manager. “You learn and develop a better understanding of your career goals, likes and dislikes during an internship,” he said, adding one comment that really struck home. “We all have doubts and fears when starting something new, but life begins at the end of your comfort zone,” he said. “The more internship experience you have, the more confident and well-rounded you become. You eventually begin to believe in yourself and therefore, others believe in you too.” “Never be afraid to step outside your comfort zone and lead the way,” he continued. “You also have to be prepared to think on your feet, make decisions and show leadership in your internships because you never know if they could lead into a career.” At Ralph Lauren Home, some of Strassburger’s many responsibilities focus on showcasing the furniture, paint and lighting in ad campaigns. In addition, he is currently working on developing and making improvements to the website content, including creating videos for the Ralph Lauren website and reshooting their paint images. He revealed how they are working on creating YouTube videos to give their audience more visuals when selecting Ralph Lauren paint. Strassburger suggests that the use of digital media, social media and blogging today is taking over and will change the fashion business. After speaking with Daniel, his advice holds true that the bottom line when marketing yourself to achieve the career of your dreams is to always be versatile and keep up to date with technology while creating avenues in which you can stand out from your peers. Let’s face it, the world is filled with talented people, but it is up to each one of us to be the show stopper on the runway of our chosen career path! Dayna Vasilik is currently a senior pursuing a BA in Communications/Advertising with a minor in Fashion at Marist College. She has interned for The Hampton Models, Accessories Magazine, and College Fashionista. While writing columns for The Circle, the school newspaper, Dayna believes writing with a little whit and sense of humor is essential. She posts on her blog regularly hoping to entertain readers! ## The First Annual Fashion Campus NYC URL: https://fashioncampusnyc.com/hello-world-2/ The First Annual Fashion Campus NYC By fashioncampusnyc | Published July 26, 2011 Parsons The New School for Design and the New York City Economic Development Corporation (NYCEDC) hosted the first Fashion Campus NYC, a weekend-long, career-building and networking event to help talented students pursue fashion in New York City on July 15th and 16th, 2011. Nearly 200 interns from more than 90 universities and 150 companies attended the event, as well as fashion industry representatives from more than 25 New York-based companies, including Aeropostale, Gilt Groupe, Lord & Taylor, Calvin Klein and Macy’s. A highlight of the event was a talk with Parsons alumnus Derek Lam. Fashion Campus NYC is one of a series of initiatives that resulted from Mayor Bloomberg’s FashionNYC2020 plan to sustain and grow the fashion industry in New York. At the event, NYCEDC President Seth Pinsky also announced that Parsons was selected to develop and implement a second initiative, Fashion Draft NYC. Slated to take place this fall, a select group of students from across the world will be brought to the city to network and interview with top fashion executives with a chance to earn full-time, management-track positions within one of the participating New York-based companies. “With nearly 200 attendees, Fashion Campus NYC represents a strong opening of our FashionNYC2020 initiatives, designed to provide the industry’s future leaders with an opportunity to learn from some of the industry’s shining stars,” said NYCEDC President Seth W. Pinsky. “We are also very excited to be partnering with Parsons for another of our FashionNYC2020 initiatives, Fashion Draft NYC, which will identify the best talent from around the globe and seek to recruit them for fashion careers right here in New York City, the fashion capital of the world.” At the event, students participated in “Backstage Pass,” a panel discussion with industry professionals moderated by Simon Collins, the Dean of the School of Fashion at Parsons. Panelists represented all facets of the business side of the industry, including product management, merchandising, marketing, and buying. “A Tailored Approach” consisted of a series of career services breakout sessions organized in collaboration with LIM College. In addition, the event featured a networking brunch with leading fashion companies and a conversation with Derek Lam. “The design industries—including fashion—represent one of the key economic engines of New York City,” said Parsons Executive Dean Joel Towers, who was represented at the event by Dean Collins. “Parsons has played an important role over the last century in attracting and sustaining the top creative talent here in New York City, and we place a great value in this new partnership with NYCEDC to help the City continue to grow its economy in this area.” The fashion industry employs 165,000 people, accounting for 5.5 percent of the City’s workforce, and generates nearly $2 billion in tax revenue annually. In addition, the City is home to one of the world’s largest wholesale fashion markets, which attracts more than 500,000 visitors a year to its trade shows, showrooms and retail stores. Fashion Campus NYC is one of six initiatives resulting from FashionNYC2020. These initiatives address the industry’s challenges in two ways: by further positioning the City as a hub of innovation for emerging designers as well as specialty and multi-channel retail, and by attracting the next generation of design, management and merchant talent. For more information about Fashion Campus NYC, visit http://fashioncampusnyc.com. To receive updates about Fashion Draft NYC, “like” the Fashion Draft page on Facebook. ## Career Paths URL: https://fashioncampusnyc.com/career-paths/ Career Paths Taking a collection from concept to the rack is a team effort. The following graphic illustrates the relationship between each industry professional along a product’s lifecycle. Merchandiser A Merchandiser acts as the primary liaison between design, production, product development and sales. The Merchandiser is responsible for developing a profitable line of products by creating a financially based product plan, researching competitors and anticipating customer needs. The Merchandiser plays a critical role in the company’s overall financial success. Therefore, it is important that the Merchandiser utilizes analytical skills in creating product lines that sell well at retail. The Merchandiser often analyzes past selling history, develops pricing strategies and seeks out new categories of business. In order for a product line to be executed as envisioned, the Merchandiser works very closely with a team of designers and product developers. These counterparts work together to edit the line, conceptualize designs and work on product costs to ensure profitability. The Merchandiser plays a huge role in keeping everyone on a time-and-action calendar and making sure everyone understands the end goals. A Merchandiser will typically plan out 4-6 product lines a year, one for each market. Qualifications Education: College degree required. Business or fashion merchandising coursework helpful. Experience: Internships in merchandising, product development or buying. Personality/Skills: Must love fashion and following trends; good analytical, negotiation, leadership and business skills; ability to work under pressure. Career Paths Assistant Merchandiser > Associate Merchandiser > Merchandiser > Merchandise Manager > Merchandise Director Fashion Designer* A Fashion Designer’s role is to create apparel and accessories for a company’s target customer. Before sketching initial designs, it is important for a Fashion Designer to consider trends by visiting trade shows, understanding competitors and studying international fashion. In this role, Fashion Designers are also responsible for creating garments that fit the company’s branding and market position. Often, a Fashion Designer will begin the creative process by creating mood boards, which are a collection of inspirational images, colors, and fabrics. A Fashion Designer also has to be a team player. After they have determined the style direction they’d like to go in, they consult with the Merchandiser to understand how their designs play into the overall financial scheme. For example, each season the Merchandiser will lay out a financial plan with their wish list for styles and color schemes, also called a line plan. It is the Fashion Designer’s job to design into this outline. Additionally, a Fashion Designer works closely with the Product Developer and Technical Designer to ensure styles are both wearable and within cost parameters. Qualifications Education: College degree required. A specific Fashion Design major is important. Experience: Internships in fashion design, technical design and product development. Personality/Skills: Team player, ability to forecast trends and understand customer, Adobe Photoshop/Illustrator, AutoCAD, sketching abilities. Career Paths Assistant Designer > Associate Designer > Designer > Senior Designer > Creative Director/VP of Design * Note, Fashion Campus NYC is focused on exploring the fields that comprise the business side of the garment industry, therefore, the program will not delve into this valuable part of the value chain. Product Developer A Product Developer is in charge of taking a merchandising/design concept and turning it into a tangible product that will eventually sell at retail. After the merchandising/design team has decided on what the style will look like (including colors, material, size specs), cost and quantity, it’s up to the product developer to figure out the next steps. This involves finding the right factory, making sure costing is in line, checking on sample status, materials/construction quality control, and maintaining the production calendar. This position requires both attention to detail and creativity. A Product Developer needs to be detail oriented when communicating with factories, tracking sample status, negotiating/calculating costs, and communicating these details to the merchandising/design team. Creativity comes into play in problem solving. For example, if a handbag is costing out higher than the merchandiser’s planned cost, the product developer will often suggest solutions for reducing the cost. In this case, perhaps a cheaper zipper would bring the cost down enough. A Product Developer will typically work with the team on 4-6 product lines a year, one for each market. There may be some traveling as many factories are overseas. Qualifications Education: College degree required. Business or fashion merchandising coursework helpful. Experience: Internships in merchandising, product development or buying Personality/Skills: Must love fashion and following trends; good analytical, negotiation, leadership and business skills; ability to work under pressure. Career Paths Assistant Product Developer > Associate Product Developer > Product Developer > Product Development Director > VP Product Development Marketing Manager A Marketing Manager analyzes consumer behavior and market trends to develop strategies designed to increase sales and raise the awareness of the brand at the consumer level. The Marketing Manager is responsible for gaining visibility through advertising, events, partnerships and online tactics. This role often works with outside advertising agencies on ad development and media placement to identify the media outlets that best suit the brand and use the ad budget in the most effective manner. The Marketing Manager also plans special promotions and stunts, including pop-up shops and trunk shows, to gain consumer attention and garner interest from editors. It is also the Marketing Manger’s responsibility to find sponsorship opportunities and collaborations that would gain a larger audience for the brand through the partner company’s fan base. In addition, this position develops online campaigns and social media outreach to drive excitement and traffic to the brand’s website and retail partners. The Marketing Manager is responsible for managing the budget, billing and forecasting for each project, insuring a measurable return on investment. Qualifications Education: College degree required. Experience leading marketing initiatives with demonstrable results at a fashion firm or agency. Experience: Internships in the marketing department of a fashion firm Personality/Skills: Excellent written and oral communication skills; analytical and data driven; creative problem solver; detail-oriented; energetic; ability to prioritize Career Paths Marketing Coordinator > Marketing Associate > Marketing Manager > Marketing Director Fashion Account Executive (Sales Representative) An Account Executive sells their company’s products out of a showroom to Fashion Buyers. Account Executives work hard to get the Buyers excited about each new product line and work with them to customize orders for their stores. This requires the Account Executive to have a good understanding of business, competitor/industry knowledge and an upbeat, motivated attitude. Account Executives often develop symbiotic relationships with Buyers; through trust and experience, they can help each other reach his/her financial goals—if an Account Executive can gain the trust of a Buyer and help them select items that will sell well in their store, then the Account Executive will get larger orders. Account Executives can expect to be busiest during market week (which occurs 4-6 times a year) when the showroom is revealed for the first time and the Buyers come to place orders. During non-market week times, Account Executives are developing business plans, monitoring and reacting to how product is performing at retail, suggesting reorders for Buyers to place and insuring orders are processed properly. Qualifications Education: College degree required. Business or fashion merchandising coursework helpful. Experience: Sales associate and/or corporate retail experiences are in helpful in understanding product, consumer habits and business operations. Personality/Skills: Excellent communication skills, both written and oral; self motivated, competitive, upbeat; must love fashion and following trends; good analytical, negotiation, business skills; ability to work under pressure. Career Paths Assistant Account Executive > Associate Account Executive > Account Executive > Account Executive Manager > VP of Sale Fashion Public Relations Specialist A Fashion Public Relations Specialist interacts with media and other outlets to ensure that the company’s products and corporate image remain favorable in the public eye. The PR Specialist strategizes new and creative ways to gain the attention of the media; often times, the PR Specialist will generate buzz by holding press conferences, working with magazine editors and bloggers, and sending press releases. In order to develop and cultivate relationships with their media counterparts, a successful PR Specialist should have excellent written/oral and interpersonal skills. Members of the media are always looking for industry news so this relationship is important for both ends. Qualifications: Education: College degree required. Fashion Marketing and communications coursework helpful. Experience: Internships in journalism or other media outlet. Personality/Skills: Excellent communication skills, both written and oral; good interpersonal skills; energetic; must have fashion knowledge; ability to work under pressure. Career Path: Promotions Assistant > Public Relations Specialist > Public Relations Coordinator > Director of Public Relations Fashion Buyer (Retail Buyer) A Fashion Buyer is responsible for buying wholesale goods from vendors for a department store, retail chain or individual store (in a department store or retail chain, each Buyer is typically responsible for a category of business i.e. Women’s Shoes). The Buyer is ultimately accountable for the “bottom line”—selecting merchandise that the consumer will buy and that the store can make a profit from. A Buyer needs to possess good business skills and fashion knowledge. These attributes go hand in hand. Strong retail math and negotiation skills are needed to plan a business from top to bottom. This includes managing inventory, markdowns and margins. At the end of the day, the Buyer’s goal is to contribute to the store’s financial success. Fashion instinct and competitor/industry knowledge are also imperative for planning successful buys. Most buys are made up to one year ahead of time so it’s very important to look into the crystal ball and make intelligent decisions about what will sell. Qualifications Education: College degree required. Business or fashion merchandising coursework helpful. Experience: Sales associate and/or corporate retail experiences are helpful in understanding product, consumer habits and business operations. Some department stores offer a structured program for entry level buyers with classes and on the job training. Personality/Skills: Must love fashion and following trends; good analytical, negotiation, business skills; ability to work under pressure. Career Paths Assistant Buyer > Associate Buyer > Buyer > Divisional Merchandise Manager > General Merchandise Manager Financial Planner A financial planner plays a critical role in ensuring a company’s profitability. This executive is responsible for guiding the merchandiser or buyer on how he/she plans assortments and reacts to sales trends. The planner will give the merchandiser or buyer guidelines on markdown plans, pricing strategies, margins, and sales forecasts to ensure that inventory turns quickly, profit margins are maintained (and exceeded if possible) and, most importantly, that the company hits their financial goals. A financial planner will determine these guidelines by analyzing selling history, recent sales information, understanding stock levels, and company goals. Often times, a financial planner will advise the buyer or merchandiser to see if an order can be shipped early to maintain momentum with high sales of a particular style or color. He or she may also advise the buyer or merchandiser to markdown a style sooner than originally planned to reduce overstock liability. Qualifications Education: College degree required. Business or fashion merchandising coursework helpful. Experience: Internships in finance, sales, merchandising, or buying. Personality/Skills: Must love numbers; good analytical, forecasting, and financial planning skills; ability to react quickly; team player. Career Paths Assistant Financial Planner > Associate Financial Planner > Financial Planner > Director of Financial Planning > VP of Financial Planning Store Planner A Store Planner plays an important role in allocating inventory to the proper channels. This process requires extensive analysis into how styles sell by criteria including color, fabrication, cost and demographic. Store Planners typically work in department stores and vertically integrated stores. Once a Buyer or Merchandiser has purchased inventory, it is the Store Planner’s job to make sure that the inventory is sent from the warehouse to store locations (often referred to as “doors”) that will sell the goods the quickest and at the highest margin. A Store Planner will often accompany a Buyer to market and provide guidance on particular store selling trends. Similarly, a Store Planner will often provide a Merchandiser with insight that can assist with line building. In addition, as a Buyer or Merchandiser checks his/her weekly selling report, he/she may place a reorder and ask the Store Planner to best allocate the styles based on specific selling trends. A Store Planner should possess excellent planning and analytical skills. It is important to use these skills to gain foresight into how products may sell in various locations. Strong retail math skills are needed to create inventory plans. Qualifications Education: College degree required. Business or fashion merchandising coursework helpful Experience: Internships in buying or wholesale positions (such as merchandising). Personality/Skills: Excellent analytical skills, ability to forecast selling trends. Career Paths Merchandise Analyst/Assistant Store Planner > Associate Store Planner > Store Planner > Senior Store Planner > Director of Store Planning E-commerce Manager E-commerce (electronic commerce) involves the sale and purchase of products or services through Internet-based (online and mobile) platforms. Fashion companies can sell product exclusively through e-commerce or through a mix of both traditional retail and e-commerce channels. In cases where companies have both types of channels, e-commerce is usually considered a separate entity or division of the business, having its own operating budget, team, and revenue. Many companies find e-commerce to be convenient and effective, especially given the rapid growth of digital marketing and social media, and it is often profitable for many fashion companies. Qualifications: Education: College degree required. Communications, fashion merchandising, graphic design, marketing, and technology and computer science coursework helpful. Experience: Internships in digital media, graphic design, marketing, merchandising and social media. Personality/Skills: Excellent project management and communication skills, sense of urgency, passion for collecting and analyzing data, understanding of customer experience and how it relates to technology. Career Paths: Marketing Coordinator > Marketing Associate > E-commerce Manager > Director of E-Commerce > VP of E-Commerce ## Understanding the Product Lifecycle URL: https://fashioncampusnyc.com/understanding-the-product-lifecycle/ Understanding the Product Lifecycle By fashioncampusnyc | Published December 20, 2011 Bringing collections from concept to delivery requires the work of many different people and departments. The following explains some of the key steps involved in bringing a line to market. By Katherine Lanigan, career advisor at Parsons